A/B Tests Results
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37 Proven A/B Test Results — Years of Data, Delivered in Hours
For years, we’ve been running A/B tests across multiple websites — testing everything from simple button text to complex design structures.
Every website we managed had at least one live A/B test at all times. Every change — no matter how small — was tested, measured, and optimized.
Some tests improved conversions by 6%, others by as much as 44% — but together, they created powerful insights that drove consistent growth.
Now, for the first time, we’ve compiled the results of 37 proven A/B tests into a clear, actionable XLS file.
What Does This Mean for You?
Instead of spending years testing every possible change, you can:
✅ Skip the guesswork and implement what’s already proven to work.
✅ Apply insights that took years to uncover — in just a few hours.
From minor tweaks like button text to deeper changes in page structure, these results reveal what actually moves the needle — not what “sounds good.”
Even the smallest improvement can have a massive impact.
One of the tests in this collection — the one that delivered the smallest result — increased conversion rates by just 6%.
But think about what that means...
✅ 6% more sales without spending an extra dollar on ads.
✅ For a struggling store, that’s often the difference between losing money and breaking even.
✅ For a store already breaking even, it’s the jump that turns them profitable.
And that’s just one test — the smallest result in the collection.
There are 36 more tests in this file, with some delivering conversion lifts as high as 44% from a single change.
We’ve already done the hard work — now it’s your turn to apply what’s proven to work and see a measurable impact starting today.
